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Bøger af E. Valdani
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564,95 kr. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Bog
- 564,95 kr.
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- Managing the Present, Imagining the Future
1.461,95 kr. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Bog
- 1.461,95 kr.