Name: Competitive Strategies
Price: 564.95 DKK
Availability: InStock
Author: E. Valdani
ISBN: 9781349337279

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Paperback
8-11 hverdage
564,95 kr.

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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Sprog:
Engelsk

ISBN:
9781349337279

Forlag:
Palgrave Macmillan UK

Indbinding:
Paperback

Sideantal:
272

Udgivet:
30. november 2012

Udgave:
2013

Størrelse:
140x15x216 mm.

Vægt:
340 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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