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Bøger af Elihu Katz

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  • - What's Their Use?
    af Elihu Katz
    1.816,95 kr.

    Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci

  • - The Part Played by People in the Flow of Mass Communications
    af Elihu Katz
    1.816,95 kr.

    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

  • - The Part Played by People in the Flow of Mass Communications
    af Elihu Katz
    636,95 kr.

    Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

  • - What's Their Use?
    af Elihu Katz
    609,95 kr.

    Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci

  • - Cross-Cultural Readings of Dallas
    af Elihu Katz & Tamar Liebes
    341,95 kr.

    This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors. It is on many reading lists already, so the paperback should be bought by students. The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .

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