Bøger af Elihu Katz

Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci

This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors. It is on many reading lists already, so the paperback should be bought by students. The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .