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Personal Influence - Elihu Katz - Bog

- The Part Played by People in the Flow of Mass Communications

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412805070
  • Indbinding:
  • Paperback
  • Sideantal:
  • 434
  • Udgivet:
  • 30. september 2005
  • Størrelse:
  • 152x228x27 mm.
  • Vægt:
  • 664 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Personal Influence

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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