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Electronic Word of Mouth (eWOM) in the Marketing Context

- A State of the Art Analysis and Future Directions

af Yogesh K. Dwivedi, Michael D. Williams, Elvira Ismagilova & mfl.

457,95 kr.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
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- 457,95 kr.
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