Name: Electronic Word of Mouth (eWOM) in the Marketing Context
Price: 608.95 DKK
Availability: InStock
Author: Yogesh K. Dwivedi
ISBN: 9783319524580

Electronic Word of Mouth (eWOM) in the Marketing Context af Yogesh K. Dwivedi

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

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Sprog:
Engelsk

ISBN:
9783319524580

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
138

Udgivet:
22. februar 2017

Udgave:
12017

Størrelse:
160x239x11 mm.

Vægt:
260 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 26. november 2024

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

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