Bøger af Frank Piller

This book documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley. It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full-text papers. The objective of the MCPC 2011 has been to engage business leaders, academics, and reflected consultants in a discussion to bridge the topics of Mass Customization & Open Innovation. While developed separately and founded in different theoretical and conceptual backgrounds, mass customization and open innovation are closely linked and can benefit from a broader exchange between both schools of thought. Explore more than 2500 pages of slides, videos and papers on the recent research on mass customization and open innovation.

Frank Thomas Piller analysiert die Moglichkeiten und Herausforderungen von Mass Customization aus wettbewerbs- und produktionswirtschaftlicher Sicht.

Wertschopfungspartnerschaft zwischen Unternehmen und ihren Kunden ist gekennzeichnet durch eine gemeinsame System- und Problemlosungskompetenz. Kunden werden aktiv mit neuen Produktideen und -konzepten. Ralf Reichwald und Frank Piller vermitteln diese neuartige Form der Entwicklungskooperation in der vorgelagerten Wertschopfung des Innovationsmanagements (Open Innovation) als auch in den primaren Wertschopfungsstufen der Produktion und After-Sales (Produktindividualisierung) im ersten deutschsprachigen Buch zu diesem Thema.

Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.

This book explores lean thinking, with case studies illustrating lean supply chains. Coverage includes mass customisation, agility, information sharing and the bullwhip effect. Also introduced is a methodology for measuring the performance of supply chains.