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Leading Mass Customization & Personalization - Dominik Walcher - Bog

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Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781387558841
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 2. Februar 2018
  • Størrelse:
  • 216x216x12 mm.
  • Vægt:
  • 481 g.
  • 2-3 uger.
  • 3. Juli 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Leading Mass Customization & Personalization

Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization have been widely published in recent years. This publication comprises interviews with 24 selected MC-experts, practitioners and researchers, giving a comprehensive report on success factors.

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