Bøger af Gordon R. Foxall

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.

Previously published: London: Croom Helm, 1980.