Name: The Theory of the Marketing Firm
Price: 1596.95 DKK
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Author: Gordon R. Foxall
ISBN: 9783030861056

The Theory of the Marketing Firm af Gordon R. Foxall

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

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Sprog:
Engelsk

ISBN:
9783030861056

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
376

Udgivet:
13. november 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
679 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

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