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The Routledge Companion to Consumer Behavior Analysis - Gordon R. Foxall - Bog

af Gordon R. Foxall

indgår i Routledge Companions in Marketing, Advertising and Communication serien

The Routledge Companion to Consumer Behavior Analysis af Gordon R. Foxall
Bag om The Routledge Companion to Consumer Behavior Analysis

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032242460
  • Indbinding:
  • Paperback
  • Sideantal:
  • 470
  • Udgivet:
  • 13. December 2021
  • Størrelse:
  • 245x176x35 mm.
  • Vægt:
  • 826 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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