Bøger af Jay Conrad Levinson

The latest addition to the Guerrilla Marketing family, Guerrilla Tourism Marketing leads the reader through numerous ways to increase their profits by leveraging relationships, technology and multi-channel marketing tools. Too often business owners, particularly smaller businesses such as independent hotels, B&Bs, spas, golf courses, restaurants and tour companies forget that marketing is continuous and it needs to be measured, split-tested and adjusted. Guerrilla Tourism Marketing is comprised of 4 parts: * Guerrilla Marketing Overview - In this section, the authors outline guerrilla marketing concepts; how to identify your ideal customer so that you speak directly to them; ways to increase customer lifetime value; how to create value differentiators, so price shopping is reduced; which guerrilla marketing weapons work best today; and managing your online reputation to earn more business. * Multi-Channel Marketing - In this section the authors discuss ways to use multiple, digital marketing tools to increase engagement, exposure, traffic and profit. Topics include internet marketing, local marketing, social media marketing, mobile marketing and promotional strategies. * Leveraging Relationships - In this section the reader is introduced to ways to leverage relationships using fusion marketing (joint ventures, strategic alliances); create and nurture relationships by providing exceptional customer experiences; earn customer engagement; build a community around your business; attract and retain guerrilla employees; incentivize key people to encourage desired behavior; and recognize employees to create a more profitable business that delivers on your brand promise and builds more engagement. * Action Time - In this section you will create a plan to increase profit and build and nurture relationships within your business.

Jay Conrad and Jeannie Levinson, creators of the term Guerrilla Entrepreneur, describe them as men and women who think outside-the-box. In their words: He's embraced new ways of thinking, new ways of working, new ways of living. He well knows that he's left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self. (... "he" refers equally to male and female genders here.) Following their definition of the Guerrilla Entrepreneur, it is notable that the twenty-first century provides an atmosphere, culture and technology in which they can flourish. Moneychasing entrepreneurs of the past two hundred years still exist, but a generation of Guerrilla Entrepreneurs has arisen. The Levinsons further describe Guerrilla Entrepreneurs: They thrive on the non-traditional, do the unconventional if the conventional is nonsensical, and know that the real name of the game is the journey - the best of all goals. When the journey is the goal, you can begin with work that satisfies you, spend time enjoying activities other than that work you love, and gain a remarkable freedom from work-related stress. So, when you read Guerrilla Success, you can be mentored by the Celebrity Experts(R) in this book - Guerrilla Entrepreneurs in their own right.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

"Guerrilla Marketing Job Escape Plan" lists ten key battles that every would-be entrepreneur needs to win in order to go out on their own, and how to win them decisively. Unlike any other start-up guide, this book focuses like a laser on the mindsets, decisions, and relationships that any entrepreneur needs in place before making the leap. It includes inspiration and case studies from 152 other entrepreneurs who have made the leap, along with a password to an exclusive area where readers can go for additional support and resources.

"Guerrilla Marketing for a Bulletproof Career" is the most honest, practical, and hard-hitting guide ever written for people who want to "bullet-proof" their career and succeed in perpetually uncertain times. It provides a road map to advance one's career without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, or technological disruptions. Readers of this book will never again have to worry about financial peace of mind or job security, because they will have a new set of strategies for success in a new and continually evolving economy. This applies equally to business owners--who need to plan for extreme volatility in the market and to recognize that their career is likely to extend beyond owning a single company--and to employees, who can be laid off at any time.

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.

A Blueprint For Success Without Stress, Now and In The Future. The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.

This workbook by the father of the Worldwide Guerrilla Marketing Revolution contains various workshop activities and projects that will propel business success.

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.

Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series-is an easy to use book that is perfect for every level of knowledge.

This range of practical, low-cost, and no-cost marketing techniques will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.

A BLUEPRINT FOR SUCCESS WITHOUT STRESS, NOW AND IN THE FUTURE. The face of entrepreneurial business has changed drastically in recent years, and the 21st century promises to bring the most dramatic alterations to the business paradigm to date, calling for an overall revision of the structures and attitudes with which guerrillas set up shop. By following The Way of the Guerrilla, new and seasoned entrepreneurs alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the century to come. In this invaluable guide to your future business success, best-selling author and guru of the guerrilla lifestyle Jay Conrad Levinson will help you: ?Prepare a focused mission statement ?Hire responsible employees ?Delegate effectively ?Respond to technological advances ?Maintain business flexibility ?Find more time for yourself ?Improve your community ?Sustain passion for your work

Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.+ See immediate results - higher conversions, larger transactions, more returning customers. + Close 2x, 4x or more sales without selling. + Discover overlooked audiences others ignore. + Learn the personal touch customers will love you for. + Master the art of getting customers coming to you. + Thrive with 100 Guerrilla ways to grow your team. + Identify your prospect's core needs so you become an asset they can't do without. + Build confidence - the number one reason people buy.Revised and updated edition of Guerrilla Multilevel Marketing (2008)

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.

Create a Better World Through the Power of Profit!

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum

Ride on the natural partnership between Guerrilla Marketing and FacebookThe synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s.Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time.How can one ride on this natural partnership to achieve success? "Guerrilla Facebook Marketing" is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business.- Get insights on Facebook's culture and Guerrilla Marketers' beliefs, and what these insights mean to your overall marketing strategy- Learn how to use Facebook data to shape your marketing campaign- Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook- Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons- Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways- Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaignsLink marketing efforts back to profits by measuring ROI results in tangible ways for your business