Bøger af Jean-Noel Kapferer

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The New Strategic Brand Management

- Advanced Insights and Strategic Thinking

af Jean-Noel Kapferer

708,95 kr.

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
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- 708,95 kr.
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Luxe

- Nouveaux challenges, nouveaux challengers

af Jean-Noel Kapferer

382,95 kr.
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- 382,95 kr.
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Les remarques a l'epreuve de la pratique

- Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle

af Jean-Noel Kapferer

312,95 kr.
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- 312,95 kr.
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Les marques Capital de l'entreprise

af Jean-Noel Kapferer

627,95 kr.
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- 627,95 kr.
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Re-inventer les marques

- La fin des marques telles que nous les connaissons

af Jean-Noel Kapferer

287,95 kr.
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- 287,95 kr.
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Rumors

- Uses, Interpretations and Images

af Jean-Noel Kapferer

605,95 kr.

Rumors may be the oldest medium of mass communication of information or ideas
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- 605,95 kr.
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Kapferer on Luxury

- How Luxury Brands Can Grow Yet Remain Rare

af Jean Noel Kapferer

428,95 - 1.264,95 kr.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
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- 428,95 kr.
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Rumors

- Uses, Interpretation and Necessity

af Jean-Noel Kapferer

1.294,95 kr.

Rumors may be the oldest medium of mass communication of information or ideas
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- 1.294,95 kr.
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The Luxury Strategy

- Break the Rules of Marketing to Build Luxury Brands

af Jean-Noel Kapferer

451,95 kr.

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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- 451,95 kr.
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Bøger af Jean-Noel Kapferer

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