Name: The Luxury Strategy
Price: 451.95 DKK
Availability: InStock
Author: Jean-Noel Kapferer
ISBN: 9780749464912

The Luxury Strategy af Jean-Noel Kapferer

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Hardback
4-8 hverdage
451,95 kr.

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

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Sprog:
Engelsk

ISBN:
9780749464912

Forlag:
Kogan Page Ltd

Indbinding:
Hardback

Sideantal:
408

Udgivet:
3. september 2012

Udgave:
2

Størrelse:
164x235x29 mm.

Vægt:
754 g.

Leveringstid: 4-8 hverdage.
Forventet levering: 6. december 2024

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

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