Bøger af John O'Connor

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

This lively collection of literary non-fiction contains extracts and activities for exploring and comparing letters, biography, autobiography, journals, reportage, diaries and speeches, all written at different periods in time. Age 12+