Name: Electronic Marketing
Price: 334.95 DKK
Availability: OutOfStock
Author: John O'Connor
ISBN: 9780273684763

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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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Sprog:
Engelsk

ISBN:
9780273684763

Forlag:
Pearson Education Limited

Indbinding:
Paperback

Sideantal:
456

Udgivet:
6. december 2003

Størrelse:
190x246x25 mm.

Vægt:
859 g.

Leveringstid: Ukendt - mangler pt..

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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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