Udvidet returret til d. 31. januar 2025

Bøger af John W. Dimmick

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  • - The Theory of the Niche
    af John W. Dimmick
    710,95 kr.

    This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries.

  • - The Theory of the Niche
    af John W. Dimmick
    1.789,95 kr.

    The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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