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Media Competition and Coexistence - John W. Dimmick - Bog

- The Theory of the Niche

af John W. Dimmick

indgår i Routledge Communication Series serien

Media Competition and Coexistence af John W. Dimmick
Bag om Media Competition and Coexistence

The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805837872
  • Indbinding:
  • Hardback
  • Sideantal:
  • 158
  • Udgivet:
  • 1. september 2002
  • Størrelse:
  • 152x229x12 mm.
  • Vægt:
  • 386 g.
  • 8-11 hverdage.
  • 10. december 2024
Forlænget returret til d. 31. januar 2025

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The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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