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Bøger af M. Fioroni

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  • af M. Fioroni
    640,95 kr.

    We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

  • - Managing Brands in the Era of Complexity
    af M. Fioroni & G. Titterton
    696,95 kr.

    We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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