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Brand Storming - M. Fioroni - Bog

- Managing Brands in the Era of Complexity

af M. Fioroni, G. Titterton
Brand Storming af M. Fioroni
Bag om Brand Storming

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230222434
  • Indbinding:
  • Hardback
  • Sideantal:
  • 223
  • Udgivet:
  • 12. December 2008
  • Størrelse:
  • 164x236x20 mm.
  • Vægt:
  • 524 g.
  • 2-3 uger.
  • 19. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Brand Storming

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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