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Sheds new light on quota challenges, the story behind them, and the methods to solve them. Author Mark Donnolo's problem-solving approach features quota design frameworks and a range of scalable methods plus the candid expert perspectives of CEOs and other senior leaders. This is a must-read for those who set and fulfil quotas.
Put simply: money motivates. Yet most senior executives fail to see the big picture--and the strategic power of incentives. Learn how to evaluate and improve your sales incentive plan and help your organization reach its ultimate goals.
Sales enablement expert Mark Donnolo blends his years of experience with expert interviews and stories to show you how planning can reliably drive revenue. His five-point framework will prepare you to address the arguments you're certain to hear against account planning, such as lack of commitment, ownership, and time.
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