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Bøger af Nicholas Ind

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  • af Nicholas Ind
    1.123,95 kr.

    Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development.Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

  • - How to Create Consumer Involvement and Inspiration
    af Nicholas Ind & Oriol Iglesias
    218,95 kr.

  • af Nicholas Ind
    206,95 kr.

  • - A Participatory Approach to the Brand Building Process
    af Nicholas Ind
    454,95 kr.

    Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

  • - How Co-Creation Generates Innovation and Re-energizes Brands
    af Nicholas Ind
    493,95 kr.

    Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

  • af Nicholas Ind
    1.167,95 kr.

    What determines the strength of a corporate brand? A corporate brand conveys a company's reputation to its audience. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

  • - How to Transform Every Member of Your Organization into a Brand Champion
    af Nicholas Ind
    466,95 kr.

    Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.

  • - How the New Values of Transparency and Integrity are Changing the World of Brands
    af Nicholas Ind
    523,95 kr.

    Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.

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