Name: Corporate Brand
Price: 1166.95 DKK
Availability: InStock
Author: Nicholas Ind
ISBN: 9780333674727

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Hardback
8-11 hverdage
1.166,95 kr.

Bag om Corporate Brand

What determines the strength of a corporate brand? A corporate brand conveys a company's reputation to its audience. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

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Sprog:
Engelsk

ISBN:
9780333674727

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
184

Udgivet:
6. juni 1997

Størrelse:
216x140x20 mm.

Vægt:
405 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 14. november 2024

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What determines the strength of a corporate brand? A corporate brand conveys a company's reputation to its audience. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

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