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Branding Governance - Nicholas Ind - Bog

- A Participatory Approach to the Brand Building Process

af Nicholas Ind
Branding Governance af Nicholas Ind
Bag om Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470030752
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 30. marts 2007
  • Størrelse:
  • 152x229x22 mm.
  • Vægt:
  • 539 g.
  • 2-3 uger.
  • 20. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Nicholas Ind

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Beskrivelse af Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

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