Udvidet returret til d. 31. januar 2025

Bøger af Raj Sethuraman

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  • - Models, Insights, Implications and Future Research Directions
    af Raj Sethuraman
    932,95 kr.

    Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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