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The Competition between National Brands and Store Brands - Raj Sethuraman - Bog
- Models, Insights, Implications and Future Research Directions
- Indbinding:
- Paperback
- Sideantal:
- 126
- Udgivet:
- 30. september 2013
- Størrelse:
- 156x234x7 mm.
- Vægt:
- 189 g.
- 8-11 hverdage.
- 9. december 2024
Normalpris
-
BLACK WEEK
Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af The Competition between National Brands and Store Brands
Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.
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