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The Competition between National Brands and Store Brands - Raj Sethuraman - Bog

- Models, Insights, Implications and Future Research Directions

Bag om The Competition between National Brands and Store Brands

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601987129
  • Indbinding:
  • Paperback
  • Sideantal:
  • 126
  • Udgivet:
  • 30. september 2013
  • Størrelse:
  • 156x234x7 mm.
  • Vægt:
  • 189 g.
  • 8-11 hverdage.
  • 20. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Competition between National Brands and Store Brands

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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