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Bøger af Robin (University of Liverpool Ireland

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  • af Robin (University of Liverpool Ireland
    451,95 kr.

    This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

  • af Robin (University of Liverpool Ireland
    1.526,95 kr.

    This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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