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Sport, Sponsorship and Public Health - Robin (University of Liverpool Ireland - Bog

af Robin (University of Liverpool Ireland
Sport, Sponsorship and Public Health af Robin (University of Liverpool Ireland
Bag om Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032145198
  • Indbinding:
  • Paperback
  • Sideantal:
  • 156
  • Udgivet:
  • 8. oktober 2024
  • Størrelse:
  • 234x156x13 mm.
  • Vægt:
  • 292 g.
  • 2-4 uger.
  • 18. december 2024
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Prøv i 30 dage for 45 kr.
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Beskrivelse af Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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