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Bøger af Sandra Meister
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- An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer
855,95 kr. In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.
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- 855,95 kr.