Name: Brand Communities for Fast Moving Consumer Goods
Price: 855.95 DKK
Availability: InStock
Author: Sandra Meister
ISBN: 9783834940544

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Paperback
8-11 hverdage
855,95 kr.

Bag om Brand Communities for Fast Moving Consumer Goods

In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.

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Sprog:
Engelsk

ISBN:
9783834940544

Forlag:
Gabler

Indbinding:
Paperback

Sideantal:
292

Udgivet:
7. april 2012

Udgave:
2012

Størrelse:
152x213x18 mm.

Vægt:
416 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Forlænget returret til d. 31. januar 2025

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In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.

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