Bøger udgivet af Patagonia Books

*Full PR campaign, targeting to outdoor, health, running, skiing, training magazines*Pre-publication campaign*24 page BLAD*Social marketing campaign from Patagonia Books*Social marketing from authors*Social marketing from Patagonia corporate*Placement on The Cleanest Line*Featured in 1-2 catalogs, circulation 1 million plus

Glutton, demon of destruction, symbol of slaughter, mightiest of wilderness villains… The wolverine comes marked with a reputation based on myth and fancy. Yet this enigmatic animal is more complex than the legends that surround it. With a shrinking wilderness and global warming, the future of the wolverine is uncertain. The Wolverine Way reveals the natural history of this species and the forces that threaten its future, engagingly told by Douglas Chadwick, who volunteered with the Glacier Wolverine Project. This five-year study in Glacier National Park – which involved dealing with blizzards, grizzlies, sheer mountain walls, and other daily challenges to survival – uncovered key missing information about the wolverine’s habitat, social structure and reproduction habits. Wolverines, according to Chadwick, are the land equivalent of polar bears in regard to the impacts of global warming. The plight of wolverines adds to the call for wildlife corridors that connect existing habitat that is proposed by the Freedom to Roam coalition.

"In a prizewinning five-year investigation, authors Simen Sµtre and Kjetil [stli took an in-depth look at Norway's role in the global salmon industry and, for the first time, produced a comprehensive evaluation of the detrimental effects of salmon farming. From lice to escapees, from concentrating the waste of sea pens in the fjords through which wild salmon swim to their natal streams to the fact that salmon farming causes a net reduction of protein reaped from the ocean, the results don't look good. Recent victories, such as the banning of net-pen fish farms in the waters of Washington State, are an indication that we are awakening to the environmental price of engineered fish. It is said that we will continue to make the same mistakes unless we understand them. The New Fish combines nature writing from Norwegian fjords, the coast of Canada, Icelandic landscapes and the far south of Chile with character-driven literary non-fiction and classic muckraking. The authors started with this question: What happens when you create a new animal and place it in the sea? This book will tell you the answer"--

A tribute to a magnificent species whose cycles of life are entwined with every aspect of nature -- freshwater, saltwater, and land -- and whose survival is inextricably tied to the survival of the planet.

Patagonia’s Cerro Torre, considered by many the most beautiful peak in the world, draws the finest and most devoted technical alpinists to its climbing challenges. But controversy has swirled around this ice-capped peak since Cesare Maestri claimed first ascent in 1959. Since then a debate has raged, with world-class climbers attempting to retrace his route but finding only contradictions. This chronicle of hubris, heroism, controversies and epic journeys offers a glimpse into the human condition, and why some pursue extreme endeavors that at face value have no worth.

A Global Guidebook for Activism in the Age of Climate Chaos and Social InjusticeIn 1994, Patagonia invited representatives from 75 grassroots nonprofit organizations to gather and learn from active experts how to be more effective at what they do. Through this ongoing conference as well as years of funding these organizations, Patagonia has helped thousands of activists make the changes they envision for the world. In 2016, Patagonia published Tools for Grassroots Activists, a compilation of presentations from the Tools conferences, accompanied by case studies and inspiring essays from environmental leaders. The world since then has changed in profound ways, and this new edition reflects the world we now occupy. Completely revised, Tools to Save Our Home Planet: A Changemaker‿s Guidebook, captures the wisdom and best advice from activists in the field, creating a resource for any organization hoping to hone core skills. The lessons and examples it shares are as current, diverse, and global as the changemakers working around the world. At a high level, the book‿s structure echos an activist‿s journey. It begins with self-reflection, essays prompting readers to identify their purpose and clarify their cause. The focus shifts to the inner workings of an organization or campaign‿how to create a communications strategy,  organize people, and fundraise‿before taking an outward look at creating momentum through mobilizing and events, using political tools, collaborating with other people and organizations, and taking legal action. The book culminates with a chapter all about movements: How combining purpose, effective organizations, and momentum can create a tidal wave that can change the world. A go-to resource for driving change, offering anyone who is passionate about environmental and social justice a timely and relevant resource to support their mission-aligned work, this book is intended for both those who are new to taking action and seasoned activists and community organizers who want to learn how others are finding success. The hope is that, like its predecessor, it will become dog-eared and scribbled in -- a reassuring and resourceful companion to the environmental and environmental justice movements.

Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.

During the first two decades of the twenty-first century, the whole messy truth about the legacy of last century's big dam building binge has come to light. What started out as an arguably good government project has drifted oceans away from that original virtuous intent. Governments plugged the nation's rivers in a misguided attempt to turn them into revenue streams. Water control projects' main legacy will be one of needless ecological destruction, fostering a host of unnecessary injustices.

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

A Modern-Day Pilgrimage to the Land of the Mythical Twenty-Pound TroutWhen the North American rivers turn icy and the grass turns brown, fly fishermen retreat to the fishing holes of their imaginations. In the great tradition of fishing literature, Chasing Rumor is the chronicle of one young angler's attempt to experience the fishing utopia he had created in his mind's eye. As with all rumors and imaginings, in some ways his journey fell short of expectations. In others, the highlight reel he'd created could not possibly prepare him for the adventures of this captivating and mysterious fisherman's mecca in a unique, pristine part of the world. Cameron Chambers first experienced Patagonia while working as a fishing guide on Chile's Futaleaufu River. Cameron's articles have appeared in Fly Fisherman, American Angler, Traveling Angler, and other magazines. When he is not fishing in Patagonia, Cameron is a firefighter in Seattle. He has also served as a smokejumper for the U.S. Forest Service.

Mickey Munoz has been called the "surfer's surfer," loved and respected among the cognoscenti for his contributions to surfing and the surfing life for the past 60 years as a surfer, a pioneer of Waimea Bay, a stuntman (stand-in for Gidget), a board shaper and designer, and as a sailor and boatbuilder (America's Cup). Mentored by the Malibu greats of the '40s, and an influence on generations of surfers since, Mickey weaves the story of a California waterman using his own life and that of his friends.

Patagonia will support the publication of Better Than New in the following ways:Featured in Spring 2022 Journal, sent to over 1.4 million homesFull pre-pub and PR campaignDigital ARCS available on EdelweissSupported on Patagonia brand social platforms, Patagonia Books social platforms, and NEW Patagonia Kids Instagram Account

The Geographic Society's publication of the year, 1990Harvard University Press Classic in Science and World History, 1996Harvard University Press 100 Book Every Reader's Book Shelf selection, 2004Harvard University Press 100 Great Books, 1994

What do you think of when you think of Nature?Prolific author and National Geographic writer Doug Chadwick's fresh look at human's place in the natural world. In his accessible and engaging style, Chadwick approaches the subject from a scientific angle, with the underlying message that from the perspective of DNA humans are not all that different from any other creature. He begins by showing the surprisingly close relationship between human DNA and that of grizzly bears, with whom we share 80 percent of our DNA. We are 60 percent similar to a salmon, 40 percent the same as many insects, and 24 percent of our genes match those of a wine grape. He reflects on the value of exposure to nature on human biochemistry and mentality, that we are not that far removed from our ancestors who lived closer to nature. He highlights examples of animals using "human" traits, such as tools and play. He ends the book with two examples of the healing benefits of turning closer to nature: island biogeography and the Yellowstone to Yukon Conservation Initiative. This book is a reflection on man's rightful place in the ecological universe. Using personal stories, recounting how he came to love and depend on the Great Outdoors and how he learned his place in the system of Nature, Chadwick challenges anyone to consider whether they are separate from or part of nature. The answer is obvious, that we are an indivisible from all elements of a system that is greater than ourselves and should never be neglected, taken advantage of, or exploited. This is a fresh and engaging take on man's relationship to nature by a respected and experienced author.

A life worth living is lived at the edges where it is wildAt the beginning of his memoir Life Lived Wild, Adventures at the Edge of the Map, Rick Ridgeway tells us that if you add up all his many expeditions, he¿s spent over five years of his life sleeping in tents: ¿And most of that in small tents pitched in the world¿s most remote regions.¿ It¿s not a boast so much as an explanation. Whether at elevation or raising a family back at sea level, those years taught him, he writes, ¿to distinguish matters of consequence from matters of inconsequence.¿ He leaves it to his readers, though, to do the final sort of which is which. Some of his travels made, and remain, news: the first American ascent of K2; the first direct coast-to-coast traverse of Borneo; the first crossing on foot of a 300-mile corner of Tibet so remote no outsider had ever seen it. Big as these trips were, Rick keeps an eye out for the quiet surprises, like the butterflies he encounters at 23,000 feet on K2 or the furtive silhouettes of wild-eared pheasants in Tibet. What really comes through best in Life Lived Wild, though, are his fellow travelers. There¿s Patagonia founder Yvon Chouinard, and Doug Tompkins, best known for cofounding The North Face but better remembered for his conservation throughout South America. Some companions don¿t make the return journey. Rick treats them all with candor and straightforward tenderness. And through their commitments to protecting the wild places they shared, he discovers his own.A master storyteller, this long-awaited memoir is the book end to Ridgeway¿s impressive list of publications, including Seven Summits (Grand Central Publishing, 1988), The Shadow of Kilmanjaro (Holt, 1999), and The Big Open (National Geographic, 2005).

"Paddling North" is a compilation of Sutherland's first two (of over 20) annual Alaskan trips and her day-by-day travels through the Inside Passage from Ketchikan to Skagway. Includes illustrations and the author's recipes.

An Update of Willard Bascom's Beloved Guide to the Stirring Science of Sand, Surf and Waves

*Devon Raney is helping to forge a new path in adaptive snow sports*Devon has Leber's Hereditary Optic Neuropathy (LHON), a rare and inherited form of vision loss*Devon has participated in snowboarding events such as the Dirksen Derby (Bend Oregon) and The Banked Slalom (Mt Baker) both before and after his impairment. *Devon and friends have devised a way to ride tandem, with Devon following slightly behind his partner, who wears a dark jacket. He exhibits this technique at these events, and in 2018, rode tandem with his daughter, Madrona*Devon regularly surfs, which does not require sightedness. He says he feels unlimited when he is surfing. *Devon's story is about facing life-changing adversity, especially around sports, and finding a way to continue to do what you love and be who you want to be.

Patagonia is planning full-scale promotion campaign worth over $50,000Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazinesFull social media campaign, including Patagonia Books and Patagonia (brand)TV, including CBS Sunday Morning and radio campaignfor the book, including PR, social media (books and brand), in-store promotionAuthor appearances on various news shows, including CBS Sunday Morning

A Book for Connoisseurs of Wild Places of the Earth

As featured in the documentary, DamNation (Patagonia, 2014).During his first summer, Spencer built a sheltered viewing platform, a place to sit with Sis and his notebook, and observe the denizens of the pool for months, and, finally, years on end. Shortly before setting up camp during his first season, Spencer cut the points off the hooks of all his steelhead flies, freeing himself to see more deeply the beauty of his surroundings. As the predatory urge faded, a kind of blindness went with it, and Spencer¿s eyes and mind became figurative hooks, enabling him to capture the stunning lives and behaviors of these charismatic wild creatures with an intimacy that has rarely been offered before.A distillation of fourteen years of detailed observations, in this surprisingly engaging almanac, Spencer records a natural history teeming with fish, water, vegetation, birds, mammals, insects, reptiles, and amphibians, seasonal changes, and interesting events and stories. Spencer is a modern-day Thoreau, and the steelhead pool is his Walden Pond.

Our love of wild and beautiful places and our determination to save them began outside. We want the same for our children. This visual guide illustrates why Patagonia’s on-site child care center is a key component of our corporate mission and why providing high quality on-site child care to working families is essential. In safe and engaging environments we support unstructured play where our children learn hand-eye coordination, balance and mental agility. Anything that can be done indoors is better learned outdoors where physical strength, creativity and confidence develop. True to Patagonia’s climbing roots we encourage risk as the children learn and grow in an atmosphere of trust. This book is the visual story of how one corporation provides the support working families need to preserve American ingenuity that begins in early childhood.

An Expert's View of the Big Cat's Fight to Find Its Wild

From the launch in Hawai'i in May 2014, around the world 60,000 miles, to 23 different countries, this beautiful hardcover book chronicles Hokule'a's epic mission to raise awareness of and nurture worldwide sustainability. Interwoven with descriptions of Hokule'a's experiences in port are the voices of the master navigators and crew members, who guide the ship along the ocean's trackless path using only stars, birds, wind, and seas -- non-instrumental wayfinding techniques-- and the local pioneers -- scientists, teachers, and children touched by Hokule'a' -- who work tirelessly to weather the many environmental challenges in our modern lives. This is a story about our need to draw together into one global community. By respecting one another and nature's delicate and intricate systems, this book captures the many ways indigenous cultures are committed to living in ecological balance.

When it comes to fly fishing, simpler is better.Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

Christian Beamish, a former editor at The Surfer’s Journal, envisioned a low-tech, self-reliant exploration for surf along the coast of North America, using primarily clothes and instruments available to his ancestors, and the 18-foot boat he would build by hand in his garage. How the vision met reality – and how the two came to shape each other – places The Voyage of the Cormorant in the great American tradition of tales of life at sea, and what it has to teach us.

Sixteen-year-old Allen Steck made his initial climb, a first ascent of Mount Maclure in the Sierras, with no hardware, no ropes, no experience. But the event turned his into a mountaineer¿s life. Over 70 years later Steck has had a prolific climbing career, including a 1954 expedition to Makalu, a 1963 first ascent of the south face of the Clyde Minaret, and a 1965 first ascent of the Hummingbird Ridge on Mount Logan. In 1967, with Steve Roper, he co-founded and edited Ascent magazine. Two years later, his interest in the far reaches of the world led him to partner in Mountain Travel, Americäs first true adventure travel company.These are stories from the days when mountain climbing was discovery, when men like Steck forged new routes, both literal or literary. With dry humor and detailed recall, he captures the excitement and intrigue of a time when there were few rules and no guidelines. As he says, ¿We do not deceive ourselves that we are engaging in an activity that is anything but debilitating, dangerous, euphoric, kinesthetic, expensive, frivolously essential, economically useless and totally without redeeming social significance. One should not probe for deeper meanings.¿ With amazing photographs, many published for the first time, this memoir is a treasure, an inspiration, and an anchor to the foundation of the life-changing sport of alpine climbing.