Some Stories - Yvon Chouinard - Bog

Patagonia is planning full-scale promotion campaign worth over $50,000
Full PR campaign, including pre-publication (BLADs and flip-book), reviews in business, sports, climbing, fishing magazines
Full social media campaign, including Patagonia Books and Patagonia (brand)
TV, including CBS Sunday Morning and radio campaign

for the book, including PR, social media (books and brand), in-store promotion
Author appearances on various news shows, including CBS Sunday Morning