Name: Fraud Prevention in Online Digital Advertising
Price: 709.95 DKK
Availability: InStock
Author: Xingquan Zhu
ISBN: 9783319567921

Fraud Prevention in Online Digital Advertising af Xingquan Zhu

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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

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Sprog:
Engelsk

ISBN:
9783319567921

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
54

Udgivet:
17. juni 2017

Udgave:
12017

Vægt:
1182 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

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