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Fraud Prevention in Online Digital Advertising - Xingquan Zhu - Bog

Bag om Fraud Prevention in Online Digital Advertising

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319567921
  • Indbinding:
  • Paperback
  • Sideantal:
  • 54
  • Udgivet:
  • 17. Juni 2017
  • Udgave:
  • 12017
  • Vægt:
  • 1182 g.
  • 2-3 uger.
  • 11. Juni 2024
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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Fraud Prevention in Online Digital Advertising

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

Brugerbedømmelser af Fraud Prevention in Online Digital Advertising



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