Name: Freud on Madison Avenue
Price: 272.95 DKK
Availability: InStock
Author: Lawrence R. Samuel
ISBN: 9780812222265

Freud on Madison Avenue af Lawrence R. Samuel

Du sparer 0% ift. normalprisen Spar 0%

Paperback
2-3 uger
272,95 kr.

Bag om Freud on Madison Avenue

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Vis mere

Sprog:
Engelsk

ISBN:
9780812222265

Forlag:
University of Pennsylvania Press

Indbinding:
Paperback

Sideantal:
232

Udgivet:
24. januar 2013

Størrelse:
152x229x15 mm.

Leveringstid: 2-3 uger.
Forventet levering: 6. december 2024

Normalpris

BLACK NOVEMBER
272,95 kr. + Fragt
~~272,95 kr.~~

Medlemspris

269,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Lawrence R. Samuel

Vis alle bøger af Lawrence R. Samuel

Beskrivelse af Freud on Madison Avenue

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Brugerbedømmelser af Freud on Madison Avenue

Andre købte også..

Find lignende bøger

Bogen Freud on Madison Avenue findes i følgende kategorier:

Business og læring > Marketing

Freud on Madison Avenue - Lawrence R. Samuel - Bog

Bag om Lawrence R. Samuel

Beskrivelse af Freud on Madison Avenue

Brugerbedømmelser af Freud on Madison Avenue

Gør som tusindvis af andre bogelskere