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From Dental Floss To Guitar Strings - John Spencer - Bog

- Successful Grassroots Product Launches

af John Spencer
From Dental Floss To Guitar Strings af John Spencer
Bag om From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781647197070
  • Indbinding:
  • Hardback
  • Sideantal:
  • 274
  • Udgivet:
  • 15. oktober 2021
  • Størrelse:
  • 152x229x16 mm.
  • Vægt:
  • 522 g.
  • 8-11 hverdage.
  • 6. marts 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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