Name: Fundamentals of Airline Marketing
Price: 547.95 DKK
Availability: InStock
Author: Scott (Embry-Riddle Aeronautical University Ambrose
ISBN: 9780367178031

Fundamentals of Airline Marketing af Scott (Embry-Riddle Aeronautical University Ambrose

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Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

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Sprog:
Engelsk

ISBN:
9780367178031

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
214

Udgivet:
28. Maj 2021

Størrelse:
245x190x23 mm.

Vægt:
522 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 11. Maj 2024

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Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

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