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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Sprog:
Engelsk

ISBN:
9781910158982

Forlag:
Goodfellow Publishers Limited

Indbinding:
Paperback

Sideantal:
244

Udgivet:
30. marts 2018

Størrelse:
244x190x18 mm.

Vægt:
496 g.

Leveringstid: Ukendt - mangler pt..

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Beskrivelse af Fundamentals of Marketing

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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