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Fundamentals of Marketing - Bog

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781910158982
  • Indbinding:
  • Paperback
  • Sideantal:
  • 244
  • Udgivet:
  • 30. marts 2018
  • Størrelse:
  • 244x190x18 mm.
  • Vægt:
  • 496 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Fundamentals of Marketing

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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