Udvidet returret til d. 31. januar 2025

Gamification model for SME - Nuno Manuel Teotonio - Bog

Bag om Gamification model for SME

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783639515930
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 1. august 2018
  • Størrelse:
  • 229x152x6 mm.
  • Vægt:
  • 145 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Gamification model for SME

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

Brugerbedømmelser af Gamification model for SME



Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.