Get to YES! - Bob 'Idea Man' Hooey - Bog

If you want to be consistently successful and persuasive in the sales or negotiation process you need only understand and apply some simple ideas. Make it simple, keep your focus, and work through to a positive result that works for all parties. As a sales professional and/or negotiator: -You will be more effective when you are sensitive and aware of the real needs, motivation, and position of your client.-You will be more powerful, when you are clear about your own needs, motivation, position, and what you bring to the table. -You will be more persuasive when you learn to actively listen and state your case with clarity and confidence.We need to explore ways of being more effective with our time which will free up our energy and resources for our most important goal - finding, negotiating with, selling, and retaining our clients. Perhaps these ideas will help you in that regard.