Name: Global Advertising, Attitudes, and Audiences
Price: 687.95 DKK
Availability: InStock
Author: Tony Wilson
ISBN: 9780415860895

Global Advertising, Attitudes, and Audiences af Tony Wilson

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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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Sprog:
Engelsk

ISBN:
9780415860895

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
182

Udgivet:
3. september 2013

Størrelse:
152x229x0 mm.

Vægt:
249 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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