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Global Brand Power - Barbara E. Kahn - Bog

- Leveraging Branding for Long-Term Growth

Bag om Global Brand Power

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781613630266
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 5. marts 2013
  • Størrelse:
  • 216x142x13 mm.
  • Vægt:
  • 192 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 5. december 2024

Beskrivelse af Global Brand Power

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

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