Udvidet returret til d. 31. januar 2025

Global Brands - Teresa da Silva (University of Oxford) Lopes - Bog

- The Evolution of Multinationals in Alcoholic Beverages

Bag om Global Brands

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781107669734
  • Indbinding:
  • Paperback
  • Sideantal:
  • 348
  • Udgivet:
  • 26. september 2013
  • Størrelse:
  • 154x230x23 mm.
  • Vægt:
  • 514 g.
  • 2-3 uger.
  • 3. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Global Brands

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

Brugerbedømmelser af Global Brands



Find lignende bøger
Bogen Global Brands findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.