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Global Business Strategy - Grazia (South Bank University) Ietto Gillies - Bog

Bag om Global Business Strategy

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861523525
  • Indbinding:
  • Paperback
  • Sideantal:
  • 448
  • Udgivet:
  • 26. december 1996
  • Udgave:
  • Størrelse:
  • 188x246x22 mm.
  • Vægt:
  • 709 g.
  • 2-4 uger.
  • 18. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Global Business Strategy

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

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