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Global Perspectives on Contemporary Marketing Education - Bog

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Global Perspectives on Contemporary Marketing Education
Bag om Global Perspectives on Contemporary Marketing Education

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466697843
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 17. marts 2016
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Global Perspectives on Contemporary Marketing Education

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

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