Global Place Branding Campaigns across Cities, Regions, and Nations

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Hardback
8-11 hverdage
2.332,95 kr.

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Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

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Sprog:
Engelsk

ISBN:
9781522505761

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
346

Udgivet:
22. juli 2016

Størrelse:
227x292x28 mm.

Vægt:
1226 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

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Business og læring > Marketing

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