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Globalisation and Advertising in Emerging Economies - Lynne (Massey University Ciochetto - Bog

- Brazil, Russia, India and China

af Lynne (Massey University Ciochetto

indgår i Routledge Studies in International Business and the World Economy serien

Globalisation and Advertising in Emerging Economies af Lynne (Massey University Ciochetto
Bag om Globalisation and Advertising in Emerging Economies

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415562003
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 13. december 2011
  • Størrelse:
  • 163x238x19 mm.
  • Vægt:
  • 438 g.
  • 2-4 uger.
  • 18. december 2024
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Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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