Bag om Grin & Bear It!
As an endurance athlete, Peter van Kets has repeatedly proven that he has what it takes to conquer the toughest challenges. He's rowed the Atlantic, trekked to the South Pole, sailed the Arctic, mountain-biked the Namib and traversed the volcanoes of Rwanda, among other memorable expeditions.
Perhaps surprisingly, Peter has always claimed that his resilience is not innate; that he has learnt how to grow and nurture it. Now he shows how a genetics analysis revealed this to be true: he has, in fact, had to defy his genetic predispositions to achieve the incredible physical and mental feats on his resumé.
In this, his second book, Peter lays out his formula for success, forged over countless hours of hard expeditionary toil and now supported by modern science. At its core are the key fundamentals of passion, endurance and resilience. He shows that you don't have to be "born with it" you too can stimulate the passion needed not just to endure, but to conquer today's significant challenges.
"Peter is a real master of motivation."
- Michael Göbel, President & CEO of Mercedes-Benz U.S.
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