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Handbook of CRM - Adrian Payne - Bog

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750664370
  • Indbinding:
  • Hardback
  • Sideantal:
  • 458
  • Udgivet:
  • 31. oktober 2005
  • Størrelse:
  • 166x240x31 mm.
  • Vægt:
  • 806 g.
  • 2-4 uger.
  • 11. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of CRM

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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