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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Bog

Bag om Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799814122
  • Indbinding:
  • Hardback
  • Sideantal:
  • 400
  • Udgivet:
  • 11. oktober 2019
  • 8-11 hverdage.
  • 30. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

Brugerbedømmelser af Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences



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