Handbook of Research on the Impact of Fandom in Society and Consumerism

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Hardback
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3.577,95 kr.

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Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.

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Sprog:
Engelsk

ISBN:
9781799810483

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
400

Udgivet:
25. oktober 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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Beskrivelse af Handbook of Research on the Impact of Fandom in Society and Consumerism

Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.

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